What does this simulation show?
This simulation tests whether BuiltWith's technology usage data the number of websites detected using Williams Sonoma
could have been used as a stock trading signal over the selected time period.
How each trade works:
When weekly usage grows by more than the Buy Signal threshold, the simulation buys the stock at that week's closing price. It then holds for the configured Hold Period, then sells regardless of what the price does in between. Between trades the portfolio sits in cash and earns the configured Cash Rate (compounded weekly), so idle capital still grows modestly while waiting for the next signal.
Strategy vs Buy & Hold:
If the strategy return beats Buy & Hold, it suggests the usage growth signal had some predictive value for this stock over this period. If it underperforms, the signal did not provide a useful edge possibly because the stock moved independently of product adoption, or because trading costs and timing eroded returns.
Important:
This is a historical backtest on a single asset with no transaction costs, slippage, or taxes modelled. Past simulated results do not predict future performance and should not be used as the basis for any investment decision.